Sr. Product Marketing Manager
Who we are:
WhiteHat Security has been in the business of securing web applications for 15 years. Combining technology with the expertise of our Threat Research Center (TRC) team, we deliver solutions to our customers that reduce their risk, lower their costs, and decrease the time it takes for them to develop and deploy secure applications and websites.
What we're looking for:
We're looking for a Senior Product Marketing Manager to join our team. This role will focus on Product Marketing of WhiteHat Sentinel products and will include product launches, solution marketing activities, and work with direct sales as well as channel partners.
WhiteHat offers a great working environment and competitive compensation and benefits package. We're looking for fast-thinking, innovative, passionate team players that enjoy brainstorming new ideas and coming up with non-obvious solutions to challenging problems.
What you'll be doing:
Analyze buyers, market trends, verticals and competition
Develop consistent product messaging and positioning strategy
Develop and communicate clear value proposition statements
Drive strategic direction of product and solution launches and campaigns; own the go-to market plans and launch plans
Create internal FAQs, cheatsheets, battlecards, call scripts and email messaging for lead gen and sales
Create customer-facing sales tools including sales presentations, demos, datasheets, customer case studies, videos, e-books, blog posts
Develop product marketing strategy and execution to capture mindshare and penetrate new markets
Increase thought leadership and support demand generation with speaking engagements and content generation
Conduct competitive analysis in order to train and enable sales teams to win opportunities
Conduct sales training on products and solutions
Participate in the field sales process, give product presentations and demos to customers and at events
Capture product feedback and perform win/loss analysis to communicate across the organization
What we value:
5
years experience in product marketing with a strong understanding of the information security industry
SaaS or enterprise software experience required; fast-paced start-ups experience preferred
Excellent verbal and written communication skills are required
Ability to present to senior executives and customers
Experience working closely with and supporting a direct field sales team
Experience working with and supporting channel partners
Proven success working with customers
Proven self-starter with a track record of working independently
Must also enjoy collaborating across a wide swath of stakeholders including Product Management, Corporate Marketing, Demand Generation/Field Marketing, Sales, Business Development
Positive friendly attitude
BA/BS degree is required
WhiteHat Security is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
WhiteHat Security has been in the business of securing web applications for 15 years. Combining technology with the expertise of our Threat Research Center (TRC) team, we deliver solutions to our customers that reduce their risk, lower their costs, and decrease the time it takes for them to develop and deploy secure applications and websites.
What we're looking for:
We're looking for a Senior Product Marketing Manager to join our team. This role will focus on Product Marketing of WhiteHat Sentinel products and will include product launches, solution marketing activities, and work with direct sales as well as channel partners.
WhiteHat offers a great working environment and competitive compensation and benefits package. We're looking for fast-thinking, innovative, passionate team players that enjoy brainstorming new ideas and coming up with non-obvious solutions to challenging problems.
What you'll be doing:
Analyze buyers, market trends, verticals and competition
Develop consistent product messaging and positioning strategy
Develop and communicate clear value proposition statements
Drive strategic direction of product and solution launches and campaigns; own the go-to market plans and launch plans
Create internal FAQs, cheatsheets, battlecards, call scripts and email messaging for lead gen and sales
Create customer-facing sales tools including sales presentations, demos, datasheets, customer case studies, videos, e-books, blog posts
Develop product marketing strategy and execution to capture mindshare and penetrate new markets
Increase thought leadership and support demand generation with speaking engagements and content generation
Conduct competitive analysis in order to train and enable sales teams to win opportunities
Conduct sales training on products and solutions
Participate in the field sales process, give product presentations and demos to customers and at events
Capture product feedback and perform win/loss analysis to communicate across the organization
What we value:
5
years experience in product marketing with a strong understanding of the information security industry
SaaS or enterprise software experience required; fast-paced start-ups experience preferred
Excellent verbal and written communication skills are required
Ability to present to senior executives and customers
Experience working closely with and supporting a direct field sales team
Experience working with and supporting channel partners
Proven success working with customers
Proven self-starter with a track record of working independently
Must also enjoy collaborating across a wide swath of stakeholders including Product Management, Corporate Marketing, Demand Generation/Field Marketing, Sales, Business Development
Positive friendly attitude
BA/BS degree is required
WhiteHat Security is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
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